Author: Arpit Arora

[With Prop 24] Californians will be able to stop companies from tracking their locations and behavior or use sensitive personal information such health, race and sexual orientation. It establishes rights to object to automated processing and to know about and contest algorithmic profiling, and it includes provisions for its continuous fortification against the assaults of tech lobbyists. … Now it is California’s turn to lead on behalf of our digital century. Prop. 24 answers this call …

Having watched the internet industry wrestle with the question of privacy from the infancy of the World Wide Web and repeatedly fail to achieve anything close to adequate self-regulation, I’m inclined to think something like Prop. 24 and its counterpart in Europe, the General Data Protection Regulation, are necessary …

Importantly, it [Prop 24] will permit changes through the legislature (instead of voters) to further improve the law as long as they are consistent with the goal of increasing data privacy …