Author: Arpit Arora

One of the most important decisions Californian voters have will not be concerning who gets voted into office. Instead, it will be a vote on a ballot proposition concerning the future of privacy in the digital era. Proposition 24 is a monumental leap forward in securing desperately needed privacy regulations on tech and data firms that ultimately places power back in the hands of consumers — and the people …

Under Prop. 24, consumers could ask companies not to share their data, in addition to not selling it. Proponents say adding the word “share” would let consumers tell a business to stop showing them targeted ads, the intention of the 2018 law …

[Prop 24] would address significant loopholes that companies have exploited to deny consumers’ opt-out requests—loopholes that the legislature, despite the efforts of key champions in Sacramento, has not been able to address …